We believe links are more useful when used in the right context. Putting 100 links to others sites as a long list on a page with the navigation name ‘links’ means nothing to anyone.

When you are considering whether a link will be useful in a location, look at the content of the page and ask yourself, “If I had just browsed this page, would clicking the link continue my learning about the same, or a similar topic?”

In simple terms, if the page is about looking after dogs, you might link to a site about looking after dogs, or even looking after cats, but you wouldn’t link to a site which tells you how to build a go-kart.

If the link looks like it belongs on the page, then you have likely got it right.